Color Cultures for Websites

The importance of colors in designing a website

What is the first and foremost thing you notice when you visit a website? I guess it’s the

visual appearance, right? The visual presentation includes everything from the font to the

color scheme. Colors maximize your text’s impact. It is no doubt that colors have the power

to make an impact on viewers’ minds, making them stay or leave. The longer they stay, the

better chance you have to entice them with the content.


Primary colors are the fundamental colors that cannot be mixed with any other color to

produce secondary colors or tertiary colors. Colors also have their own language of

emotions that varies between different cultures and countries. Secondary colors can be

obtained by mixing two primary colors, and tertiary colors by mixing secondary colors. Below

is the general meaning of some standard colors:


Role of Colors in Designing the Website

The color blue symbolizes depth and stability, trust, loyalty, faith, wisdom, confidence,

intelligence, and truth. The color black is associated with elegance, sophistication and

mystery, while the color white represents peace and simplicity. Orange stands for warmth,

enthusiasm, or warning. Red is a symbol of strength, power, love, and desire. Green

signifies nature, life, renewal, and energy. Yellow represents happiness, freshness, and



It is important to use colors in such a way that it triggers the positive emotions of the

consumer. It is a non-verbal form of communication. There is no formula or concept that can

help you to choose the right color. Below are some things to consider in determining the

colors that can positively influence your visitors:

  • Be sure to target the right audience,
  • Concentrate on the product,
  • Choose the right background color,
  • The text should be easily readable,


Consider what emotions you wish to evoke in your audience that will make them feel positive

towards your product. Based on this emotion, choose colors accordingly.


Next, identify a color that best represents your product or that will appeal to the consumer.

Red is associated with high energy, so if you want to excite the consumer about a product,

use at least a touch of red on your website. If you want to be enticing your audience with

your product, such as insurance policies or credit card schemes, then spray some blue on

your web page. Black also works well on web pages, since it is often used as a background

color around art.


Ultimately, colors are non-verbal binding tools, which impact the first impression on the

audience. So the color combination can play a pivotal role in setting the audience’s

emotional response. This is how colors play a role on web pages, and the rest depends on

the content and the ability of your product. Even though it may not comply

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